The resonance in the radiation of magnetic waves produces the spectrum of colour-clusters, implicating a critical factor in communications and the power that it can exert on perceptions.
There are factors that can influence perception when creating for your audience, or target market irrespective the industry you’re in ⎯ these include, but are not limited to psychological considerations, the physical and mental health state, the technology used – understand that the material (natural fabric – leather, bamboo or synthetic), it’s density and thread count also plays a crucial role in the polarisation of the colours.
Among the psychological elements that can strongly suggest, are visual effects – darker or lighter hues contrast between disconnected, and completory colours can influence our perception of each gradation of the fullness, of the wave.
The human reaction and relationship to colours are often beset with complexities. The variety of finer nuance does not dilute the power on humans and its ability to enhance their experience in communications ⎯ to better understand, one must have a basic understanding of Jung’s theory of the collective unconscious. According to Jung, humans were conceived with a basic psyche that can later be differentiated based upon their experience.
Prepare your swatches, material prints and colours with these 2017/19 top twelve Spring Colour Trends.